How One Trick Got 449 Million Views So Fast! Artwork

Hit 'Em Straight Podcast

Hosted by entrepreneurs Shawn Dill and Christian Galt, the Hit Em Straight Podcast is where golf meets life and business. Each episode blends real stories from the fairway with the challenges of leadership, entrepreneurship, and personal growth.

Shawn and Christian use the game of golf—its etiquette, rivalries, camaraderie, and unexpected conflicts—as a mirror for life’s biggest lessons. From handling misunderstandings with grace to leading with confidence under pressure, every story teed up on the podcast reveals practical insights you can take back to your business, relationships, and personal journey.

Expect humor, honesty, and plenty of “golf meets life” moments as they share experiences, trade stories, and remind us that whether in golf or business, it’s not about perfection—it’s about how you handle the game.

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Hit 'Em Straight Podcast

How One Trick Got 449 Million Views So Fast!

May 28, 2025 • Shawn Dill & Lacey Book

In this episode of the None of Your Business podcast, host Shawn Dill interviews Logan Forsyth from Media Scaling to uncover the strategies behind achieving massive social media exposure through sub-accounts. Logan reveals how his team has generated over 5 billion views and amassed 24 million followers for their clients by repurposing content and distributing it across multiple sub-accounts on platforms like Instagram, Facebook, YouTube, TikTok, Snapchat, and X. Logan explains the importance of high-quality short-form content, leveraging hooks, and iterative testing to optimize engagement and reach. He also discusses the balance between organic growth and paid advertising, recommending a mix of both for best results. Additionally, Logan shares insights on ensuring backend sales conversion through robust follow-up and engagement strategies. This episode is a treasure trove for businesses looking to elevate their social media presence while maximizing ROI.

00:00 Introduction: Massive Views from Sub-Accounts

00:27 Welcome to the Podcast

00:54 Meet Logan Forsyth: Media Scaling Expert

02:11 Logan's Journey into Digital Marketing

04:30 The Power of Sub-Accounts

04:54 Short Form Content Revolution

05:58 Maximizing Reach with Quality Content

11:36 Creating Effective Sub-Accounts

17:49 Paid vs. Organic Growth

24:10 Converting Leads into Sales

29:13 When to Bring in Media Scaling

30:46 Conclusion: Connect with Logan Forsyth